Social media that hits the sweet spot

You want to make it. They want to see it. Your business will love it.

Growing your socials shouldn’t feel like a full-time job…on top of your full-time job

Feeling ‘meh’ about your socials? Burnt out, overwhelmed, or just not sure what the heck to post anymore?

That’s where I come in.

Let’s ditch the stress, get clear on what actually works and create content you don’t dread.

No chasing trends you hate. No dancing (unless you want to!). Just content that fits YOU, your GOALS and your BUSINESS.

Let’s turn your social media into a marketing machine that still sounds like you.

Hey, I’m Paul :)

I’m a social media nerd, with a soft spot for customer psychology, smart marketing moves - and yes, even a little bit of counselling experience sprinkled on the side.

Together with my husband, we grew a seven-figure small business, and a community of 100k followers on our socials, because we shared content we enjoyed!

If your socials feel more like a chore than a channel for connection, and you’re drowning in a sea of conflicting advice, let’s chat.

Because your content shouldn’t just exist—it should do something. Let’s make it work harder, so you don’t have to.

How can we work together?

Review

We dive into your current content, spot what’s clicking (and what’s not), and uncover what actually works for you. Then we build a clear, simple strategy that plays to your strengths and helps you create more of the content you actually enjoy making.

Best for: Small biz owners who love making content but need a clearer direction (and less second-guessing).

Create

After we review what’s working, we team up to bring your ideas to life—turning them into scroll-stopping content that you and your audience will actually love. The goal? Posts that look good, feel good, and work hard for your business.

Best for: Anyone bursting with ideas but needing a little help turning them into content that actually gets results.

Collaborate

Once we’ve nailed down what’s working, we don’t just stop there—we roll up our sleeves and start creating together. Think of it as your content co-pilot: helping you plan, create, and refine engaging content that supports your business goals and feels true to you. This is about building consistency, momentum, and content you’re proud of—over the long haul.

Best for: Business owners who have the ideas, want to enjoy the process, and are ready for a creative partner to help bring it all to life (and keep it going).

My Work

For my own small business, social media has always been at the core of everything we do.

Across platforms like Facebook, Instagram, and TikTok, we’ve grown an audience of over 100,000 followers. Many of our posts have gone viral, consistently achieving impressive organic reach without relying heavily on paid advertising.

Whether through eye-catching graphic posts or engaging video content, social media has been the driving force behind our growth. It has not only helped us scale sustainably but also allowed us to build a loyal, highly engaged community of supportive customers who are genuinely invested in our brand.

Drop me a message below to find out how I can help do the same for your brand.

Drop me a message!

Ready to bring your content to life? If you're tired of second-guessing your posts or feeling stuck in content limbo, let’s chat.

Whether you’re full of ideas or don’t know where to start, I’m here to help you find clarity, create with confidence, and actually enjoy the process. Drop me a message—I’d love to hear what you’re working on.